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Retailer:KINOKUNIYA SINGAPORE (きのくにや)
Kinokuniya Singapore's book business in Singapore began with the opening of our first bookstore at Liang Court in 1983 for the Japanese community residing in Singapore.
Kinokuniya Singapore's flagship store - Kinokuniya Singapore Main Store (SIMS) stands at a massive 43,000 sq. ft., providing an extensive collection of over 500,000 quality titles from all over the world, including English, Japanese, Chinese, French and German publications. It is a distinct cross-cultural hub with a wide range of multi-cultural events, such as ikebana, comic art demonstrations, language learning workshops, book launches, etc. held since its opening on 8th August, 1999.
http://www.kinokuniya.com.sg/corp_about.html
Variety & Assortment:
| Variety | Assortment | Types |
| Books | Antiques/ Collectibles | |
| Architecture | ||
| Art | ||
| Bargain | ||
| Bibles | ||
| Biography/ Autography | ||
| Blank books/ Journal | ||
| Business/ Economics | ||
| Calendar | ||
| Career/Job | ||
| Childcare/ Parenting | ||
| Children | Babies, Toddler, Pre-School, High School | |
| Cinema/ Film | ||
| Computer | Operating systems, Desktop Publishing, Word Processing, Languages, Database, General, Spreadsheets, Software | |
| Cooking | ||
| Crafts and hobbies | ||
| Decorating | ||
| Diet/Nutrition | ||
| Do-It-Yourself | ||
| Education | ||
| Family/ Marriage | ||
| Fantasy | ||
| Fiction | ||
| History | American Military, World Military | |
| Horror | ||
| Humour | ||
| Language | ||
| Large print | ||
| Literary Criticisms | ||
| Literature | Classics, Folklore and Mythology | |
| Music | ||
| Mystery/ Suspense | ||
| Nature/Ecology | ||
| Performing Arts/Dance | ||
| Philosophy | ||
| Photo | Essays, Techniques | |
| Plays | ||
| Poetry | ||
| Politics | ||
| Psychology | ||
| Reference | ||
| Recovery | ||
| Religion/Ethics | ||
| Romance | Regence, Gothic, Historical, Modern, Mathematical | |
| Science | ||
| Self-help | ||
| Sociology | ||
| Sports | ||
| Stationary | Pens | |
| Pencil | ||
| Paper | ||
| Glue | ||
| Notebooks | ||
| Notepads (Japan) | ||
| Origami | Japanese Paper for folding |
Challenges:
1.Economic Downturn 2008:
Due to the Subprime Mortgage Crisis in America in 2008, falling housing prices have eroded the ability of homeowners to borrow against their property thus threatening their ability to spend freely. Concerns about tightening consumer spending have prompted businesses to slow hiring, limiting wage increases and in turn applying the brakes anew to consumer spending.
As Singapore's economy is still uncertain as spoken by Prime Minister Lee Hsien Loong in his rally 2009 "the outlook beyond that is unclear". Hence, Singaporeans would tend to not dare to spend and tighten their pockets for the worst to come.
As a result, singaporeans would tend to buy books from bookstores such as Kinokuniya and Borders lesser and would resort to borrowing books from the National Library to cut their living expenses.
Adapted Source from PM Rally 2009: PM Lee's National Day Rally Speech 2009
2.Price Competiton from Direct Competitors
As Borders and Prologue are bookstores like Kinokuniya, they could price the same products that Kinokuniya is selling at a much cheaper price. Therefore, consumers would choose the cheapest pricing of the three competitors. Hence, Kinokuniya could be facing harsh, direct competition as its competitors are located nearby and it may be a huge challenge to differentiate itself from them. Eg. "Men In White" book prices.
Price at Kinokuniya: $42.70
Price at Borders: $45.90
Discussed By: Stacie, Cynthia, Gerald, Jin Jing
Picture taken by: Justin
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